Hello, beautiful! The clock just struck midnight here in the wilds of Cologne, Germany, and it's safe to say that Photokina 2010 is underway. Fujifilm's press event isn't scheduled until Tuesday, but it looks as if it'll be teasing us all by releasing information on its drop-dead gorgeous new FinePix X100 tonight. This rangefinder-esque cam packs a 12.3 megapixel APS-C sensor, and it's obviously designed to go mano-a-mano with Micro Four Thirds and the slew of other mirrorless / interchangeable lens compacts that are hitting the market. Aside from supporting 720p movies, boasting an EXR processor and shipping with a 23mm F2 Fujinon lens, this new handheld includes a Hybrid Viewfinder that enables users to toggle between optical and electronic viewfinders and display intricate shooting information right into the OVF.
There's also a 2.8-inch rear LCD, a hot shoe on top and a magnesium alloy top / base plate that might be the sexiest we've ever seen on a camera in this sector. Low-light shooters will appreciate the ISO range of 200 to 6400, and there's also 5fps continuous shooting, a full-on manual mode, SD / SDHC / SDXC card support and dimensions of 127- x 75- x 54mm. Something tells us a lot of to-be DSLR buyers will be shifting to this far more portable alternative when it drops in early 2011... provided it doesn't cost a small fortune, of course. Needless to say, we'll be first in line come Tuesday to (prayerfully) get some hands-on time with this beaut. Video after the break.
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